Genealogy professionals can be a little squeamish about money. We would prefer to think about research and clients. But we need to think about money if we are going to accomplish our goals. So you want to go to that national conference in the spring? You won’t be able to do it unless you have the funds to pay for all the expenses.
Let’s take a moment to think about what we are going to earn this year. You know what you earned last year. What would you like to earn in 2015?
If you have a set hourly rate then take that annual figure and divide it by your hourly rate. So if you’d like to earn $20,000 and your hourly rate is $35 then the number of project hours you need to work to achieve that in 2015 is 572 hours. That seems like a scary number doesn’t it?!!
Let’s make it more manageable. Take that 572 hours and divide by 12 months. Rounded up that comes out to 48 hours per month. That seems a lot more manageable, doesn’t it?
Let’s break it down even further. Take the same 572 hours and divide by 50 for the number of weeks you will work (We’ll give you two weeks vacation. You’ll need to adjust the number if you’re taking more time off). That comes out to 12 hours per week. Is this a realistic number to strive for? This is realistic even for part-time genealogy professionals. Keep in mind that everything you do is not covered by your billable hourly rate. There are still many tasks that you do that are not billable such as marketing, accounting, networking, business development and educational development.
Try this activity for your own business. Project the annual revenue that you would like to earn. Try to make it a bit more than you earned last year so that you can push yourself. Then calculate it out as shown above. When you get the billable hours you need to work, ask yourself if it is reasonable and manageable for you. If not, adjust up or down as needed.