Webinars

Upcoming Webinars

“Boosting Facebook Posts and Creating Saved Audiences” – Live – Thursday, October 20, 2016 at 12:00pm New York time (EDT)

In this webinar you will learn:

  • What a Facebook Boosted Post is
  • Why you should use it
  • The cost of doing it (it can be cheap!)
  • How it works
  • How to interpret the results
  • The difference between organic and paid reach
  • Best practices when creating a boosted post
  • Best practices for getting the maximum results
  • How to create a Saved Audience
  • Why a Saved Audience is so important
  • How to strategically target the right audience

Cost: $19.99

More info here.

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“Tracking Success – Who Really Visits my Blog and Website” – Live – Thursday, October 27, 2016 at 12:00pm New York time (EDT)

In this webinar you will learn the best way to really understand who is visiting your online platforms (website, blog, YouTube channel, etc) We’ll cover:

  • What is utm tracking
  • What utm tracking can do for you that other analytics don’t
  • How to create a utm tracking code
  • Best practices for creating a tracking system
  • How often you need to create it
  • Third party tools that will create it for you
  • Viewing the results in Google Analytics
  • Strategically using the information you’ve gathered
  • Using codes with short links and ROI links

Cost: $19.99

More info here.

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On Demand Webinars – In the Shop

Targeting and Finding New Genealogy Clients webinar with Marian Pierre-Louis“Targeting and Finding New Genealogy Clients”
Finding new clients is one of the most challenging aspects of being an independent business person for both new and experienced genealogists. In this webinar there are two case studies – one on an ethnic genealogy niche and the other a geographic based niche. You will leave with new ideas to jump start your business. The webinar includes a Q&A session at the end.

More info here

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Finding Your Genealogy Niche webinarFinding Your Genealogy Niche.
Are you a genealogy generalist who hasn’t found a specialty area or niche? A niche can help differentiate your business from other professionals but sometimes finding a niche can be a challenge. This webinar will take you through important criteria that will help you move forward in the best direction.

More info here

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