Jennifer Campbell founded Heritage Memoirs in 2003 following 25 years as a writer and editor. During her career, she interviewed and wrote profiles of hundreds of people, but did not get any of her own family’s stories before her father died and her mother developed dementia. Recognizing the great and final loss when the histories are not written down, she joined other pioneers in the personal history field and built her company, one story at a time.
Heritage Memoirs and Jennifer Campbell have been featured in the Wall Street Journal, the Toronto Star, More and Elle magazines, CNN Money, Gannett newspapers (publishers of USA Today), Costco Connection, and Kiplinger’s Retirement Report, among others.
Website – Heritage Memoirs
Best Advice Ever Received
“Do what you do best and farm out the rest.”
One Action Genealogists Can Take Right Now
Read the book Start and Run a Personal History Business by Jennifer Campbell
Bringing Your Family History to Life Through Social History by Katherine Scott Sturdevant
Computer, digital recorder Edirol R-09 (the current version of this is the Roland R-07), and Mac Family Tree software.
“If you’re an introvert learn how to do self promotion. You can do this by reading the book Quiet by Susan Cain.“
For your action item this time around let’s focus on PR. This has two parts – you can choose to do one or both.
If you’re an introvert read the book that Jennifer mentioned Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain so that you can become more comfortable promoting yourself.
If you’re not an introvert then give some thought as to how you could possibly make use of some PR. Have you done something recently that would be newsworthy that you can send to a local newspaper? Maybe a project that you have been working on related to a local historical figure. Or maybe you’ve recently earned a credential. If nothing comes to mind then create a plan to do something that could become a newsworthy event.
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