Category Archives: Speaker

TGP 40 – Mary Tedesco

Featured Guest

Mary Tedesco

Mary Tedesco - Genealogy Roadshow. Photo courtesy of PBS
Photo courtesy of PBS

Mary Tedesco is a professional genealogist, speaker and author. She is a Host / Genealogist on the PBS TV series “Genealogy Roadshow” (season 2 & season 3) as well as the Founder of ORIGINS ITALY.

Mary speaks fluent Italian and travels often to Italy to conduct client genealogical research and visit family. Mary is the co-author of “Tracing Your Italian Ancestors” an 84-page Italian research guide published by Moorshead Magazines.

She holds a Bachelor of Arts in Mathematics from Boston University and a Certificate in Genealogical Research from Boston University’s Center for Professional Education.

In addition to her Italian ancestry (Calabria, Trentino-Alto Adige, and Tuscany) on her father’s side, she also has deep American roots (German, Irish, Danish & English) on her mother’s side and is a proud member of the Daughters of the American Revolution. Mary is a member of a number of local and national genealogical societies.

Contact Links

Website – ORIGINS ITALY

Facebook – Mary Tedesco

Twitter –  @originsitaly

Instagram – @originsitaly

LinkedIn – Mary Tedesco

Other Links

Genealogy Roadshow

Boston University Center for Professional Education Online Certificate in Genealogical Research

National Genealogy Society Family History Conference

One Action Genealogists Can Take Right Now

“Education, education, education. Sign up for a seminar or a conference tonight.”

Recommended Book

Genealogy as Pastime and Profession by Donald L. Jacobus

Productivity Tool

Excel to sort client and personal data

Advice

“Never give up. Your dreams are achievable. Make big dreams, big goals, and go for it.”

Action Item

One of the most important things that Mary said was to figure out what is unique about you. That is a critical part of owning a business. What separates you from everyone else that provides the same service. If you’re a Massachusetts researcher, what separates you from the next Massachusetts researcher? Is it that you focus on Colonial research? Or perhaps you focus on people with Irish heritage in Massachusetts. Or maybe your specialty is Massachusetts military records. Figure out the thing that makes you unique.

ACTION:

Your action item this week is to figure out what is unique about you. How are you different from everyone else in your broad niche? And then take it a step further by determining how you can communicate that uniqueness either on your website or your professional profile or your social media profiles. Because it won’t do you any good to keep your uniqueness to yourself!

Direct link to this post: http://www.thegenealogyprofessional.com/mary-tedesco/

NEWS

The APG Professional Management Conference
September 22-24, 2016 in Fort Wayne, Indiana at the Allen County Public Library
www.apgen.org/conference

New TGP Class:

Who Really Visits My Blog and Website: A close look at web analytics and tracking
New Date: Thursday, June 9, 2016 at 12pm noon New York time

Webinar Who Really Visits My Blog and Website: A close look at web analytics and tracking

Most of you have heard of Google Analytics. Did you know that you can use Google Analytics to track your Blogger blog and even your YouTube channel? In addition to all the great information that Google Analytics provides you can take it one step further using a tool called utm tracking. It’s free just like Google Analytics and I’m going to show you how to get started and why it’s so powerful to use. And it’s not just for professionals. Anyone with a blog, website or YouTube channel that wants more information about who is visiting their site will be able to make use of this.  This is not a free webinar, the cost is $24.99 but it will take you to the next level. And if you can’t watch it live you can still sign up to get the replay and handout.

 

 

Mary Tedesco, TGP 40

TGP 39 – Blaine Bettinger, The Genetic Genealogist

Featured Guest

Blaine Bettinger

In this episode we hear from a leading expert in genetic genealogy. Blaine Bettinger, Ph.D., J.D., is an intellectual property attorney by day and a genetic genealogist by night. In 2007 he started The Genetic Genealogist, oBlaine Bettingerne of the earliest blogs on the topic. Dr. Bettinger has been interviewed and quoted on personal genomics topics in NewsweekNew Scientist, Wired, and others. He authored I Have the Results of My Genetic Genealogy Test, Now What? in 2008, which is distributed by Family Tree DNA to all of their new customers.

Blaine frequently authors articles and gives presentations to educate others about the use of DNA to explore their ancestry. He is an instructor for genetic genealogy courses at the Institute of Genealogy and Historical Research (IGHR), Salt Lake Institute of Genealogy (SLIG), Genealogical Research Institute of Pittsburgh (GRIP), Virtual Institute of Genealogical Research, and Family Tree University. Blaine was also recently elected to the New York Genealogical and Biographical Society’s Board of Trustees, and graduated from ProGen Study Group 21 in 2015.

Contact Links

Facebook – Blaine T. Bettinger

Twitter – Blaine T. Bettinger

Website –  The Genetic Genealogist

One Action Genealogists Can Take Right Now

“If you haven’t taken a DNA test, consider taking one.  If you have taken it, consider finding an educational resource to help you understand it because if you’re going to be working with clients, you are absolutely going to encounter clients who either want to do DNA testing or need DNA testing as a piece of evidence.”

Recommended Book

The Invisible History of the Human Race: How DNA and History Shape Our Identities and Our Futures by Christine Kenneally

International Society of Genetic Genealogy (ISOGG) Wiki 

Productivity Tool

Starting to dive into Evernote

Advice

“Beware the naysayers.”

Action Item

For your action item for this episode I want us to focus on setting Client Expectations. Setting client expectations is one of the most important steps you can take to ensuring clients success.

ACTION:

Take a look at your website, your client reports and your clients communication (both email and consider phone conversations). Have you detailed how your project process works? Does the client know what to expect, what results you are likely or not likely to find, what they will receive as an end product and when you will communicate with them and how? If you see any gaps – make some changes. Provide existing and potential clients with the information they need up front.

If you’re a public speaker, revisit the titles and descriptions of your talk. Do they provide enough information to set the expectation of the audience to know whether it is an appropriate level for them? Does the content of your talk match the description? If not, it’s time to revise.

Direct Link to this post: TGP 39 – Blaine Bettinger, Genetic Genealogy

TGP 36 – Harold Henderson on Writing

Featured Guest

Harold Henderson, CG

Harold Henderson,CG(sm) has been a professional writer since 1979, a professional genealogist since 2009, and a board-certified genealogist since June 2012. He lives and works in northwest Indiana and at midwestroots.net, with a focus on northern Indiana, southwestern Michigan, and northeastern Illinois (plus feeder states including Ohio, Harold Henderson on the Genealogy Professional podcastPennsylvania, and New York).

He serves as a board member of the Association of Professional Genealogists where he chairs the APG Quarterly advisory committee. He moderates the on-line Transitional Genealogists Forum.

He is the author of Finding Ancestors in Fort Wayne and In Court In LaPorte, an every-name index to the earliest (1830s) court records of La Porte County, Indiana. He has published articles in American Ancestors Journal (annual supplement to the New England Historical and Genealogical Register), the National Genealogical Society Quarterly, the New York Genealogical and Biographical Record, the APG Quarterly, Archives.com’s late lamented expert series, and state publications in Indiana, Illinois, Wisconsin, Ohio, and Pennsylvania. He blogs at http://midwesternmicrohistory.blogspot.com. At any given time he would probably rather be reading a grantor index.

Contact Links

Harold Henderson on Twitter – @Midwest Roots

Harold Henderson on Google+

Midwestern Microhistory: A Genealogy Blog

Midwest Roots website

Other Links

Midwestern Microhistory: A Genealogy Blog article: “What I would have liked to know as a newbie

One Action Genealogists Can Take Right Now

Join APG, do the Pro-Gen Study Group, and do a gut check to see how much you love doing genealogy for other people

Recommended Book

Reconstruction: America’s Unfinished Revolution, 1863-1877 by Eric Foner

American Colonies: The Settling of North America, Vol. 1 by Alan Taylor

The Birth of the Republic, 1763-89, Fourth Edition by Edmund Morgan

Applied Genealogy by Eugene Aubrey Stratton

North Carolina Research: Genealogy and Local History by Helen Leary

Mastering Genealogical Proof by Dr. Thomas W. Jones

Productivity Tool

“The important application is the application of  the seat of the pants to the seat of the chair”

Advice

When you write, either write in the creative mode and just do it and get it on paper and then write in the editorial mode where you are thinking about grammar and sentence structure. Do them both but do them separately. Don’t give yourself writer’s block.

Action Item

We need to get better as genealogists at giving and receiving feedback. This will make us better genealogists because it will teach us to correct our mistakes and to strive to do better work.

ACTION:

Pair off with another genealogist – whether it is someone from Facebook, your local genealogical society or local library. Write up some up your genealogy according to the BCG Genealogical Standards Manual. Share your genealogy with the other person. Review what your partner has given you and then provide feedback. First, let your partner know what they have done right and then give them suggestions for how they can improve. Just going through this exercise will make you a better genealogist because you will be more comfortable sharing your work with another person. Good luck!

Direct link to this post: http://www.thegenealogyprofessional.com/harold-henderson

Last chance to sign up this January Workshop! Two dates available.

Click the images for more details.

iSetting Business & Marketing Goals 2015 Workshop Setting Business & Marketing Goals 2015 Workshop
Friday, January 23, 2015 Saturday, January 23, 2015

 

 

Harold Henderson on the Genealogy Professional podcast / http://www.thegenealogyprofessional.com/harold-henderson/

 

 

TGP 35 – Pat Richley-Erickson aka Dear Myrtle

Featured Guest

Pat Richley-Erickson aka Dear Myrtle

DearMYRTLE is the nom de plume of Pat Richley-Erickson, author of the award-winning DearMYRTLE Genealogy Blog, consistently among the top 5 family history blogs Dear Myrtle on the Genealogy Professional podcastinternationally, where her focus is on beginning genealogy topics.

A speaker at regional and national conferences including several livestreamed videocasts at RootsTech2011, 2012 and 2013, Ol’ Myrt and her team presented two G+ Hangout on Air workshops at RootsTech 2014 where she will again serve as an Official RootsTech Blogger.

DearMYRTLE is a co-founder of the Genea-Quilters group on Facebook, and founder of www.GeneaWebinars.com, a centralized calendar and blog for all known genealogy webinar hosts and virtual presenters. Have fun watching Myrt LIVE on “Mondays with Myrt” on DearMYRTLE’s YouTube Channel and Google+ Community.

Online since 1985 in membership development with Q-Link’s Your Family Tree and later on the leadership team of AOL’s Golden Gate Genealogy Forum, Pat is a retired post-secondary computer instructor.  She and her husband live in Salt Lake City, Utah, just a stone’s throw from the Family History Library.

Contact LinksDear Myrtle on the Genealogy Professional podcast

Dear Myrtle Group on Facebook

Dear Myrtle on Twitter – @DearMyrtle

Dear Myrtle on Google+

Dear Myrtle Google+ Community

Dear Myrtle YouTube Channel

Dear Myrtle Website

Other Links

 GeneaWebinars

One Action Genealogists Can Take Right Now

Take up hang gliding. In other words, do something completely different, not involving genealogy and use the other side of your brain.

Recommended Book

Seth Godin’s blog

Facebook: Technology for Genealogy group

Anything Elizabeth Shown Mills:  www.EvidenceExplained.com

Mastering Genealogical Proof by Dr. Thomas W. Jones

Productivity Tool

Cozi – a calendar sharing app

Advice

Be yourself. Don’t try to be anyone else. Figure out what is comfortable for you. That is your niche.

Action Item

Dear Myrtle is all about exploring technology and trying new things that will help us learn to do better genealogy and to find tools to help us do it easier. With that in mind let’s make it our goal to try something different this week.

ACTION:

For those of you who have never tried Google+ before your task is to head over to Google+ and to set up an account.  If you already have a gmail account then this will happen with the click of a button. If you don’t have a gmail account then you will need to get one to have a Google+ account (you don’t actually have to use it for email).

Once you are on Google+ then put Dear Myrtle and myself in a “circle” (ie follow us).  Search for your genealogy colleagues and friends and add them to a circle as well. Next, head over to the Dear Myrtle Community and see what that is all about.  Top it off by participating in a Hangout on Air such as Monday’s with Myrt. Google+ is a tremendous resource for genealogy professionals. You’re missing out if you’re not taking advantage of it. At least take the time to see what it’s all about.

Direct link to this post: http://www.thegenealogyprofessional.com/dear-myrtle

Don’t Miss this January Workshop! Two dates available.

Click the images for more details.

iSetting Business & Marketing Goals 2015 Workshop Setting Business & Marketing Goals 2015 Workshop
Friday, January 23, 2015 Saturday, January 23, 2015

Dear Myrtle on the Genealogy Professional podcast

 

 

TGP 34 – Ursula Krause of Rootseekers

Featured Guest

Ursula Krause

Raised in the tradition of story telling, a custom which has been cultivated in her family for centuries, Ursula Krause began to become interested in the history of her ancestors as a child.

Ursula Krause on the Genealogy Professional podcast
photo by Matthew White

Influenced by the emigration of her great-great-great-grandfather and her own long stays in the USA and Sweden, she has intensely studied and investigated the subject of emigration. As a result, she put the story of her family to paper, as seen from a socio-historical and psychological perspective.

Little by little she began to research and document the stories of other emigrant families. They are stories that give descendants and family members a picture of the country where their roots lie.

Ursula is based in Berlin, Germany and is the owner of Rootseekers, a business that recreates ancestral stories for people of German descent.

Contact Links

Facebook – Rootseekers

Twitter – Ursula Krause @Rootseekers

Rootseekers Website

Other Links

Article featuring Ursula Krause in RecordClick: “Genealogy Storytelling and Story Writing – Once Upon a Time in Germany. . .

Article on Historical Maps

Article: An Underestimated Village Chronicle

The Upside Down Book website

One Action Genealogists Can Take Right Now

You will know when the time is right to start your business. It will come to you.

Recommended Book

German-English Genealogical Dictionary by Ernest Thode

Productivity Tool

Excel Spreadsheets

Advice

Focus on tracking statistics of where your customers come from.”

Action Item

It’s the New Year! We need to stop and take a moment think about our goals for 2015 and come up with a plan to achieve them.

ACTION:

This week’s action item is simple. Write down your goals for 2015.  Don’t leave them in your head! Write them down and post them on the wall near your computer or where ever you spend most of your time. Look at your goals each day, figure out how you are going to achieve them, and work toward them a little bit every day.

Direct link to this post: http://www.thegenealogyprofessional.com/ursula-krause

Two Workshops Coming up in January!

Click the images for more details.

iSetting Business & Marketing Goals 2015 Workshop Setting Business & Marketing Goals 2015 Workshop
Friday, January 23, 2015 Saturday, January 23, 2015

 

Ursula Krause on the Genealogy Professional podcast

TGP 33 – Cyndi Ingle of Cyndi’s List

Featured Guest

Cyndi Ingle

Cyndi is the creator, owner and “webmaster” of the award-winning web site Cyndi’s List of Genealogy Sites on the Internet, www.CyndisList.com, a categorized index to more than 330,000 online resources. In its first three years, Cyndi’s List was three times voted the best genealogy site on the World Wide Web. It helps millions of visitors worldwide each month and has been featured in the media and diverse publications, including ABC News, NBC Cyndi Ingle on The Genealogy Professional PodcastNews, USA Today, Time, Newsweek, Parade Magazine, Wired, Family Tree Magazine, Family Chronicle, and Internet Genealogy magazines. Cyndi has been interviewed for many television and radio broadcasts including ABC News, NBC News, the BBC, and National Public Radio. She has also participated in the Ancestors II television series on PBS.

Cyndi, a genealogist for more than 34 years, is a past-member of the board of directors for the National Genealogical Society. Cyndi is an internationally known guest lecturer for various genealogical society meetings and seminars (http://www.CyndisList.com/speaking-calendar/). She has lectured for the Salt Lake Institute of Genealogy, GENTECH, Brigham Young University, the Federation of Genealogical Societies, the National Genealogical Society, the Washington Library Association, the Florida Library Association, the American Library Association and numerous local genealogical societies in the United States, Canada and the United Kingdom. Cyndi has authored numerous articles and three books.

Before her life on the Internet, Cyndi worked as an international banker specializing in foreign exchange and computer networks. Cyndi, her son, Evan, and three Boston Terriers live in Edgewood, Washington.

Contact Links

Facebook – Cyndi’s List

Twitter – https://twitter.com/CyndisList @CyndisList

Google+ – Cyndi’s List

Cyndi’s List

One Action Genealogists Can Take Right Now

Sign up for conferences and seminars. Take care of education always.

Recommended Book

 Professional Genealogy edited by Elizabeth Shown Mills

Mastering Genealogical Proof by Dr. Thomas W. Jones

Productivity Tool

Evernote – Organizational Software

Advice

Know your audience, understand who it is you are trying to reach,  and focus on your content and I think if you do that rather than focusing on the business and marketing end of it I think you’ll be a lot more successful.

Action Item

Take Cyndi’s lead and cut down on the number of emails received in your inbox by answering the most often repeated questions on your website.

ACTION:

Think about the common questions that you are asked that are often repeated. These can relate to your contracts, billing, project focus, expertise or anything related to your business. Make a FAQ (Frequently Asked Questions) section on your website and watch those repeated questions disappear from your inbox!

Webinar Available

Targeting and Finding New Genealogy Clients webinar with Marian Pierre-LouisThe webinar “Targeting and Finding New Genealogy Clients” is now available for download. More information about that is available here.

Direct Link to this post:

http://www.TheGenealogyProfessional.com/cyndi-ingle

TGP 29 Lisa Louise Cooke – Genealogy Gems

Featured Guest

Lisa Louise Cooke

Lisa Louise Cooke is the owner of Genealogy Gems, a genealogy and family history multi-media company. She is producer and host of the Genealogy Gems Podcast, the popular online genealogy audio show (downloaded over 1.5 million times!), as well as the Family History: Genealogy Made Easy podcast. Both podcasts are available at www.GenealogyGems.com, in iTunes, and through the Genealogy Gems app. Her podcasts Lisa Louise Cooke on the Genealogy Professional podcastepisodes bring genealogy news, research strategies, expert interviews and inspiration to genealogists in over 75 countries.

Lisa is the author of a variety of multi-media materials available to Genealogy Gems Premium Members, and the books Turn Your iPad into a Genealogy Powerhouse, How to Find Your Family History in Newspapers, The Genealogist’s Google Toolbox, and Genealogy Gems. Her most recent publication is the wildly popular Evernote for Genealogists quick reference guide. In addition, she’s the producer of the video series Google Earth for Genealogy and over 70 videos at the Genealogy Gems YouTube Channel.

In addition to Genealogy Gems, Lisa produces and hosts The Family Tree Magazine Podcast, regularly writes for the magazine, and is an instructor and curriculum developer for Family Tree University.

Lisa’s offerings are not limited to online. She is a sought after international and keynote genealogy speaker having regularly appeared at Who Do You Think You Are? Live in London and RootsTech in Salt Lake City.

Whether in person or online, Lisa strives to dig through the myriad of genealogy news, questions and resources to deliver the gems that can unlock audience’s family history treasure trove!

Contact Links

Lisa Louise Cooke website

Genealogy Gems on Facebook

Lisa Louise Cooke on Twitter – @LisaCooke

Lisa Louise Cooke’s YouTube Channel

Other Links

The Socks to America video (YouTube)

One Action Genealogists Can Take Right Now

“Start now. Do something. Don’t do nothing.”

Recommended Book

The Martha 10 Essentials for Achieving Success as you Start, Build, or Manage your Business by Martha Stewart

Productivity Tool

Evernote – Organiztional Software

Advice

“Do something. Don’t be afraid to fail “

Action Item

Lisa mentioned that all experiences are a training ground for what comes next. That’s a very positive way of saying that all of our life’s experiences accumulate and are useful to leading us to and helping us in our current position. Let’s take a look at our invdividual experiences this week and draw on our own strengths.

ACTION:

Make a list of all the positions or jobs you’ve held in the past whether professional or volunteer. Consider all the skills you’ve acquired and your strengths in completing those roles. Now think about your current position as a genealogy (or soon-to-be) professional. Are you maximizing all of your strengths that you’ve learned over the years?  Think of ways that you can incorporate your strengths and the uniqueness created by the sum of your experiences to encourage you to be the best genealogy professional that you can be.

Direct Link to this post:

http://www.TheGenealogyProfessional.com/lisa-louise-cooke

TGP 28 Ron Arons – Black Sheep Genealogy

Featured Guest

Ron Arons

Born in New York, Ron Arons was reared a goodie-two-shoes. Aside from four moving violations (including a “California” roll through a stop sign, doing 40 MPH in a 30 MPH zone, and driving with his brights on), Arons has never been afoul of the law.

Ron worked for many years as a marketer at many high-tech companies, including Texas Instruments, Ashton-Tate, and Sybase, before deciding to work full time on his book. Ron Ron Arons on The Genealogy Professional podcastbecame interested in understanding his roots after he lost both his parents to cancer 16-18 years ago. In the process of researching his criminal ancestor’s past, Ron has traced his roots to England, Poland, Romania, Ukraine, Belarus, and Lithuania.

In 2005 Ron won a Hackman Research Residency Award from the New York State Archives to continue his research of New York Jewish criminals.

In January, 2008, Ron appeared on the PBS television series, The Jewish Americans, as the acknowledged expert on Jewish criminals of New York’s Lower East Side.

Arons tours the country giving educational and entertaining presentations on Jewish criminals and Jewish genealogy. Ron earned a B.S. in Engineering from Princeton University and an MBA from the University of Chicago.

He is the author of three books:

Contact Links

Ron Arons website

Ron Arons on Facebook

Ron Arons on Twitter – @RonArons

Other Links

The International Association of Jewish Genealogy Societies (IAJGS)

One Action Genealogists Can Take Right Now

“Follow your passion. Find out what you’re good at. What you’re passionate about.”

Recommended Book

The Honest Truth About Dishonesty:  How We Lie to Everyone-Especially Ourselves by Dan Ariely

Productivity Tool

Mind Mapping Tools

Advice

“Find your passion and just do it!”

Action Item

Staying current with productivity and problem solving tools is an important part of professional development. The concept of mind mapping is probably new to many of us. Let’s take some time this week to learn about this new tool and explore how it can help us in our work.

ACTION:

Explore the Freemind and Xmind links above. They are free online mind mapping tools. Spend some time getting to know what mind mapping is and discover how it can help you in your work.  Leave a comment below and let us know what you think of it!

Direct Link to this post:

http://www.TheGenealogyProfessional.com/ron-arons

TGP 25 Yvette Hoitink – Dutch Genealogy

Featured Guest

Yvette Hoitink

Yvette Hoitink is a professional genealogist in the Netherlands. Her company, Dutch Genealogy Services, specializes in helping people from all over the world find their ancestors in the Netherlands. Most of her clients are descendants of emigrants who left the Netherlands in the 19th and 20th century but she also helps people find their New Netherland roots. Her services include doing research, interpreting documents for English-Yvette Hoitink - Dutch Genealogy on the Genealogy Professional podcastspeaking clients, preparing visits to places of origin for clients and giving lectures.

Genealogy has been her favorite pursuit for over twenty years. Yvette started doing genealogy in 1991, when she was just 15 years old. Two years later, she created the first genealogical website in the Netherlands (probably one of the earliest in the world). This got her in touch with descendants of Dutch emigrants all over the world, which made her realize how many people were searching for their Dutch roots.

Yvette studied Computer Science and Management Studies at the University of Twente in Enschede, the Netherlands. For ten years, she and her partner ran an IT company that specialized in consultancy and custom software for cultural heritage organizations, working for archives and libraries throughout the country. Since 2006, Yvette has worked for the Nationaal Archief, the National Archives of the Netherlands, where she currently works part-time as a project manager in the IT department. Through her own company and her job at the National Archives, Yvette has been involved in the development of the largest genealogical websites in the Netherlands so she has been a genealogy professional for over fifteen years. She started taking clients two years ago.

Yvette Hoitink writes about Dutch Genealogy on her blog (in English) and her weekly newsletter and has a column in Gen, the quarterly magazine of the Centraal Bureau voor Genealogie [Central Bureau for Genealogy, the largest genealogical repository in the Netherlands]. Together with Jeroen van Luin, she wrote Internet bij Stamboomonderzoek, a successful book about internet genealogy. She also gives lectures in Dutch and English about topics such as Dutch genealogy, 19th century emigration, internet genealogy and local history.

Contact Links

Dutch Genealogy Services website

Dutch Genealogy Blog

Dutch Genealogy on Facebook

Yvette Hoitink on Twitter – @DutchGen

Other Links

Roberta Estes Blog – DNA Explained

One Action Genealogists Can Take Right Now

“Treat yourself like your first client and create research plans, create research reports and pretend.”

Recommended Book

Dutch Roots by Rob van Drie  (2012) Kindle Edition

Productivity Tool

Trello – Organization tool

Advice

“You may think you know your stuff and you may think your an awesome genealogist and you probably are but you’ll grow so much if you start taking on clients. Just working on other people’s projects is going to open your mind to new ideas. “

Action Item

Yvette Hoitink talked about how she had researched her father’s entire village and how many of the residents had emigrated to America.  She has put all the information online for free on her website. Not only does it provide valuable information for people looking for details on that village but it also drives people searching for Dutch ancestors to her website.  While they are there they learn that Yvette is a genealogy professional who can help them with their research.

ACTION:

Providing valuable free content on your website is a great way to attract new visitors to your site.  For this week’s action item think about what valuable information you can provide for free to drive people to your website. Perhaps you are an expert in an ethnic genealogy group or in a geographic area (like Yvette). Can you provide content on your website that would be valuable to a first time visitor and would also demonstrate your expertise?

Your action item for this week is to think of some valuable information related to your niche that your can share on your website which new visitors will find via search engines. If you are feeling very ambitious go ahead and put it on your site and then wait a month or so to see what kind of results you get. Make sure that people can easily see that you provide research services on the same topic!

Direct Link to this post:

http://www.TheGenealogyProfessional.com/yvette-hoitink

TGP 24 Helen Smith – Medical Research & Genealogy

Featured Guest

Helen V. Smith

Helen has been researching her family since 1986 when her mother lamented the fact she had never known her grandfather, George Howard Busby. Helen found some information and a newspaper photo of him, was hooked and has been addicted ever since with research in Australia, England, Wales and Ireland.

She is researching the surname Quested anywhere, anytime and has registered the name with the Guild of One-Name Studies.Helen V. Smith on the Genealogy Professional podcast

She is the author of Death Certificates and Archaic Medical Terms and has written for a number of publications including Inside History, Australian Family Tree Connections, Forgotten Times, family history journals as well as scientific publications.

Helen has spoken to a wide variety of audiences nationally (every state/territory in Australia) and internationally at Who Do You Think You Are? Live London, New Zealand Family History Fair, on four Unlock the Past Cruises, and will be speaking at the “Harvest Your Family Tree” Conference, Kelowna, BC, Canada.in 2014.

Helen is President of Southern Suburbs Branch of the Genealogical Society of Queensland.
Currently Helen is a part-time professional with lecturing, writing, client research in Queensland, health histories and a part-time position in conference organising with Unlock the Past Genealogy and History cruises . Professionally in her day job, she is a Molecular Epidemiologist specializing in Public Health Microbiology and has a strong interest in infectious diseases and Public Health through the ages.

She has a Graduate Diploma in Public Health, Bachelor Applied Science: Medical Laboratory Science and Associate Diploma in Clinical Laboratory Techniques and is currently studying the National Institute of Genealogical Studies: English Certificate and the Professional Development Certificate.

Contact Links

Blogs by Helen Smith

Helen Smith on Facebook

Helen Smith on Google+

Helen Smith on Twitter – @HVSresearch

Other Links

Unlock the Past Cruises

Gould Genealogy

Guild of One-Name Studies

One Action Genealogists Can Take Right Now

“Educate themselves about professional genealogy by buying and reading the book Professional Genealogy edited by Elizabeth Shown Mills.”

Recommended Book

Health and Disease in Australia: A History by J.H.L. Cumpston (1928)

A history of health & medicine in Queensland, 1824-1960 by Patrick, Ross (1987)
available as a PDF

Productivity Tool

Drop Box  – file sharing/storage service

Skype – free voice and video communication

Dragon Dictate – computerized voice dictation

Advice

“Education is never wasted. Invest in yourself. Never stop educating yourself. “

Action Item

Helen Smith talked about how “selling herself” ie. promoting herself to build a following was hard and not natural. This is a difficult action for many people to take yet it is important to building your career.  This week we’ll take a first step toward understanding what it means to build a reputation and an audience.

ACTION:

To get started with promoting yourself as a genealogy professional, this week we’ll take a look at those who have been successful at the task. Choose a highly visible professoinal (perhaps Thomas MacEntee, Judy Russell, Lisa Louise Cooke or Chris Paton) and then explore how these people make themselves visible as genealogy professionals.

Do they have:

  • a website
  • a blog
  • a social media presence (Facebook, Twitter, Google+, Pinterest, etc)

Do they do:

  • Public speaking
  • Write articles

Make note and learn how they have positioned themselves for success by using promotion as a tool.  Think about which aspects of promotion you would feel comfortable adopting.

 

Direct Link to this post:

http://www.TheGenealogyProfessional.com/helen-smith