Monthly Archives: May 2016

TGP 40 – Mary Tedesco

Featured Guest

Mary Tedesco

Mary Tedesco - Genealogy Roadshow. Photo courtesy of PBS
Photo courtesy of PBS

Mary Tedesco is a professional genealogist, speaker and author. She is a Host / Genealogist on the PBS TV series “Genealogy Roadshow” (season 2 & season 3) as well as the Founder of ORIGINS ITALY.

Mary speaks fluent Italian and travels often to Italy to conduct client genealogical research and visit family. Mary is the co-author of “Tracing Your Italian Ancestors” an 84-page Italian research guide published by Moorshead Magazines.

She holds a Bachelor of Arts in Mathematics from Boston University and a Certificate in Genealogical Research from Boston University’s Center for Professional Education.

In addition to her Italian ancestry (Calabria, Trentino-Alto Adige, and Tuscany) on her father’s side, she also has deep American roots (German, Irish, Danish & English) on her mother’s side and is a proud member of the Daughters of the American Revolution. Mary is a member of a number of local and national genealogical societies.

Contact Links

Website – ORIGINS ITALY

Facebook – Mary Tedesco

Twitter –  @originsitaly

Instagram – @originsitaly

LinkedIn – Mary Tedesco

Other Links

Genealogy Roadshow

Boston University Center for Professional Education Online Certificate in Genealogical Research

National Genealogy Society Family History Conference

One Action Genealogists Can Take Right Now

“Education, education, education. Sign up for a seminar or a conference tonight.”

Recommended Book

Genealogy as Pastime and Profession by Donald L. Jacobus

Productivity Tool

Excel to sort client and personal data

Advice

“Never give up. Your dreams are achievable. Make big dreams, big goals, and go for it.”

Action Item

One of the most important things that Mary said was to figure out what is unique about you. That is a critical part of owning a business. What separates you from everyone else that provides the same service. If you’re a Massachusetts researcher, what separates you from the next Massachusetts researcher? Is it that you focus on Colonial research? Or perhaps you focus on people with Irish heritage in Massachusetts. Or maybe your specialty is Massachusetts military records. Figure out the thing that makes you unique.

ACTION:

Your action item this week is to figure out what is unique about you. How are you different from everyone else in your broad niche? And then take it a step further by determining how you can communicate that uniqueness either on your website or your professional profile or your social media profiles. Because it won’t do you any good to keep your uniqueness to yourself!

Direct link to this post: http://www.thegenealogyprofessional.com/mary-tedesco/

NEWS

The APG Professional Management Conference
September 22-24, 2016 in Fort Wayne, Indiana at the Allen County Public Library
www.apgen.org/conference

New TGP Class:

Who Really Visits My Blog and Website: A close look at web analytics and tracking
New Date: Thursday, June 9, 2016 at 12pm noon New York time

Webinar Who Really Visits My Blog and Website: A close look at web analytics and tracking

Most of you have heard of Google Analytics. Did you know that you can use Google Analytics to track your Blogger blog and even your YouTube channel? In addition to all the great information that Google Analytics provides you can take it one step further using a tool called utm tracking. It’s free just like Google Analytics and I’m going to show you how to get started and why it’s so powerful to use. And it’s not just for professionals. Anyone with a blog, website or YouTube channel that wants more information about who is visiting their site will be able to make use of this.  This is not a free webinar, the cost is $24.99 but it will take you to the next level. And if you can’t watch it live you can still sign up to get the replay and handout.

 

 

Mary Tedesco, TGP 40

TGP 39 – Blaine Bettinger, The Genetic Genealogist

Featured Guest

Blaine Bettinger

In this episode we hear from a leading expert in genetic genealogy. Blaine Bettinger, Ph.D., J.D., is an intellectual property attorney by day and a genetic genealogist by night. In 2007 he started The Genetic Genealogist, oBlaine Bettingerne of the earliest blogs on the topic. Dr. Bettinger has been interviewed and quoted on personal genomics topics in NewsweekNew Scientist, Wired, and others. He authored I Have the Results of My Genetic Genealogy Test, Now What? in 2008, which is distributed by Family Tree DNA to all of their new customers.

Blaine frequently authors articles and gives presentations to educate others about the use of DNA to explore their ancestry. He is an instructor for genetic genealogy courses at the Institute of Genealogy and Historical Research (IGHR), Salt Lake Institute of Genealogy (SLIG), Genealogical Research Institute of Pittsburgh (GRIP), Virtual Institute of Genealogical Research, and Family Tree University. Blaine was also recently elected to the New York Genealogical and Biographical Society’s Board of Trustees, and graduated from ProGen Study Group 21 in 2015.

Contact Links

Facebook – Blaine T. Bettinger

Twitter – Blaine T. Bettinger

Website –  The Genetic Genealogist

One Action Genealogists Can Take Right Now

“If you haven’t taken a DNA test, consider taking one.  If you have taken it, consider finding an educational resource to help you understand it because if you’re going to be working with clients, you are absolutely going to encounter clients who either want to do DNA testing or need DNA testing as a piece of evidence.”

Recommended Book

The Invisible History of the Human Race: How DNA and History Shape Our Identities and Our Futures by Christine Kenneally

International Society of Genetic Genealogy (ISOGG) Wiki 

Productivity Tool

Starting to dive into Evernote

Advice

“Beware the naysayers.”

Action Item

For your action item for this episode I want us to focus on setting Client Expectations. Setting client expectations is one of the most important steps you can take to ensuring clients success.

ACTION:

Take a look at your website, your client reports and your clients communication (both email and consider phone conversations). Have you detailed how your project process works? Does the client know what to expect, what results you are likely or not likely to find, what they will receive as an end product and when you will communicate with them and how? If you see any gaps – make some changes. Provide existing and potential clients with the information they need up front.

If you’re a public speaker, revisit the titles and descriptions of your talk. Do they provide enough information to set the expectation of the audience to know whether it is an appropriate level for them? Does the content of your talk match the description? If not, it’s time to revise.

Direct Link to this post: TGP 39 – Blaine Bettinger, Genetic Genealogy