Monthly Archives: October 2014

TGP 33 – Cyndi Ingle of Cyndi’s List

Featured Guest

Cyndi Ingle

Cyndi is the creator, owner and “webmaster” of the award-winning web site Cyndi’s List of Genealogy Sites on the Internet, www.CyndisList.com, a categorized index to more than 330,000 online resources. In its first three years, Cyndi’s List was three times voted the best genealogy site on the World Wide Web. It helps millions of visitors worldwide each month and has been featured in the media and diverse publications, including ABC News, NBC Cyndi Ingle on The Genealogy Professional PodcastNews, USA Today, Time, Newsweek, Parade Magazine, Wired, Family Tree Magazine, Family Chronicle, and Internet Genealogy magazines. Cyndi has been interviewed for many television and radio broadcasts including ABC News, NBC News, the BBC, and National Public Radio. She has also participated in the Ancestors II television series on PBS.

Cyndi, a genealogist for more than 34 years, is a past-member of the board of directors for the National Genealogical Society. Cyndi is an internationally known guest lecturer for various genealogical society meetings and seminars (http://www.CyndisList.com/speaking-calendar/). She has lectured for the Salt Lake Institute of Genealogy, GENTECH, Brigham Young University, the Federation of Genealogical Societies, the National Genealogical Society, the Washington Library Association, the Florida Library Association, the American Library Association and numerous local genealogical societies in the United States, Canada and the United Kingdom. Cyndi has authored numerous articles and three books.

Before her life on the Internet, Cyndi worked as an international banker specializing in foreign exchange and computer networks. Cyndi, her son, Evan, and three Boston Terriers live in Edgewood, Washington.

Contact Links

Facebook – Cyndi’s List

Twitter – https://twitter.com/CyndisList @CyndisList

Google+ – Cyndi’s List

Cyndi’s List

One Action Genealogists Can Take Right Now

Sign up for conferences and seminars. Take care of education always.

Recommended Book

 Professional Genealogy edited by Elizabeth Shown Mills

Mastering Genealogical Proof by Dr. Thomas W. Jones

Productivity Tool

Evernote – Organizational Software

Advice

Know your audience, understand who it is you are trying to reach,  and focus on your content and I think if you do that rather than focusing on the business and marketing end of it I think you’ll be a lot more successful.

Action Item

Take Cyndi’s lead and cut down on the number of emails received in your inbox by answering the most often repeated questions on your website.

ACTION:

Think about the common questions that you are asked that are often repeated. These can relate to your contracts, billing, project focus, expertise or anything related to your business. Make a FAQ (Frequently Asked Questions) section on your website and watch those repeated questions disappear from your inbox!

Webinar Available

Targeting and Finding New Genealogy Clients webinar with Marian Pierre-LouisThe webinar “Targeting and Finding New Genealogy Clients” is now available for download. More information about that is available here.

Direct Link to this post:

http://www.TheGenealogyProfessional.com/cyndi-ingle

TGP 32 Christine Woodcock – Genealogy Tourism

Featured Guest

Christine Woodcock

Christine Woodcock on the Genealogy Professional podcastScottish born, Canadian raised, Christine Woodcock is a genealogy educator with an expertise in the Scottish records. She enjoys sharing new resources to assist others in their quest to find and document their heritage. Christine is also a lecturer, author and blogger who enjoys connecting with other genealogists through social media.

Christine is the Director of Genealogy Tours of Scotland  and organizes 10 day research trips to Edinburgh where participants can research their genealogy onsite in Edinburgh.

Contact Links

Facebook – Scottish Genealogy page

Twitter – www.twitter.com/genealogytours

Google+ – Christine Woodcock

Genealogy Tours of Scotland

One Action Genealogists Can Take Right Now

“Find something that is needed in the market and decide how you can make that thing happen for other people.”

Recommended Book

Island of Wings by Karin Altenberg

Productivity Tool

Drop Box – Tool for sharing large files

Advice

“If you have something that you are really passionate about then by all means turn that into a business but don’t expect to make too much money. You need to be realistic but Do It!”

Action Item

We have talked in the past about setting priorities and focusing on what is most important. This week we dive deeper into this idea by focusing specifically on email which can be overwhelming for all of us.  Are you in control of your email or is it in control of you?

ACTION:

In the past we’ve asked you to prioritize your to-do list and create it the night before. There’s no point in that if you get derailed first thing in the morning by other people’s priorities in the form of an email. For the next 7 days try opening your email only 3 times a day. And more importantly, don’t open your email before 10am.  Instead, focus on that number one priority which is on the top of your nightly to-do list!

Webinar Available

Targeting and Finding New Genealogy Clients webinar with Marian Pierre-LouisAs mentioned in the podcast, the webinar “Targeting and Finding New Genealogy Clients” is now available for download.  More information about that is available here.

Direct Link to this post:

http://www.TheGenealogyProfessional.com/christine-woodcock

Targeting and Finding New Genealogy Clients Webinar Now Available

Targeting and Finding New Genealogy Clients webinar with Marian Pierre-LouisThe Genealogy Professional podcast is pleased to announce the release of the webinar entitled “Targeting and Finding New Genealogy Clients.” Did you miss the original live presentation? Here’s a second chance to see it!

The recording of the webinar combined with a seven (7) page syllabus is now available for download.

Targeting and Finding New Genealogy Clients was a big hit when it debuted earlier this year. The webinar is jammed full of process, strategy, and concrete ideas for targeting and finding new clients.

The webinar video is 87 minutes long.

Topics covered include:

  • Networking
  • Marketing
  • Client Retention
  • The process for targeting and finding new clients
  • Reaching out to Potential Clients through:
    • Maximizng your online presence
    • Social media
    • Community engagement
    • Promoting your expertise
    • Media appearances
    • Content Marketing
    • Broadcasting
    • Paid advertising
  • Long Term and Short Term Marketing Campaign Examples
  • Marketing Campaign Template
  • Two in-depth case studies

This webinar is appropriate for genealogists of all levels whether you are just thinking about opening up shop or a seasoned professional.

Syllabus

Included with the download is a seven (7) page syllabus that provides further discussion as well as example marketing campaign worksheets and a marketing campaign template.

Invest $24.99 in your career and get yourself off on the right track!

(If you were registered for the live webinar, check your email for a coupon code!)

Wait! Want a personalized consultation with Marian Pierre-Louis that includes a free download of the video and handout? Find out more about that here.

Buy NowIncluded in the download is 87 minute webinar video and 7 page syllabus.

The Genealogy Professional podcast is a production of The Northeast History Network. Your email and receipts will be from the Northeast History Network.

IMPORTANT:  PayPal has been added to the payment options so that anyone outside of the United States and Canada can purchase the webinar.