TGP 32 Christine Woodcock – Genealogy Tourism

Featured Guest

Christine Woodcock

Christine Woodcock on the Genealogy Professional podcastScottish born, Canadian raised, Christine Woodcock is a genealogy educator with an expertise in the Scottish records. She enjoys sharing new resources to assist others in their quest to find and document their heritage. Christine is also a lecturer, author and blogger who enjoys connecting with other genealogists through social media.

Christine is the Director of Genealogy Tours of Scotland  and organizes 10 day research trips to Edinburgh where participants can research their genealogy onsite in Edinburgh.

Contact Links

Facebook – Scottish Genealogy page

Twitter – www.twitter.com/genealogytours

Google+ – Christine Woodcock

Genealogy Tours of Scotland

One Action Genealogists Can Take Right Now

“Find something that is needed in the market and decide how you can make that thing happen for other people.”

Recommended Book

Island of Wings by Karin Altenberg

Productivity Tool

Drop Box – Tool for sharing large files

Advice

“If you have something that you are really passionate about then by all means turn that into a business but don’t expect to make too much money. You need to be realistic but Do It!”

Action Item

We have talked in the past about setting priorities and focusing on what is most important. This week we dive deeper into this idea by focusing specifically on email which can be overwhelming for all of us.  Are you in control of your email or is it in control of you?

ACTION:

In the past we’ve asked you to prioritize your to-do list and create it the night before. There’s no point in that if you get derailed first thing in the morning by other people’s priorities in the form of an email. For the next 7 days try opening your email only 3 times a day. And more importantly, don’t open your email before 10am.  Instead, focus on that number one priority which is on the top of your nightly to-do list!

Webinar Available

Targeting and Finding New Genealogy Clients webinar with Marian Pierre-LouisAs mentioned in the podcast, the webinar “Targeting and Finding New Genealogy Clients” is now available for download.  More information about that is available here.

Direct Link to this post:

http://www.TheGenealogyProfessional.com/christine-woodcock

Targeting and Finding New Genealogy Clients Webinar Now Available

Targeting and Finding New Genealogy Clients webinar with Marian Pierre-LouisThe Genealogy Professional podcast is pleased to announce the release of the webinar entitled “Targeting and Finding New Genealogy Clients.” Did you miss the original live presentation? Here’s a second chance to see it!

The recording of the webinar combined with a seven (7) page syllabus is now available for download.

Targeting and Finding New Genealogy Clients was a big hit when it debuted earlier this year. The webinar is jammed full of process, strategy, and concrete ideas for targeting and finding new clients.

The webinar video is 87 minutes long.

Topics covered include:

  • Networking
  • Marketing
  • Client Retention
  • The process for targeting and finding new clients
  • Reaching out to Potential Clients through:
    • Maximizng your online presence
    • Social media
    • Community engagement
    • Promoting your expertise
    • Media appearances
    • Content Marketing
    • Broadcasting
    • Paid advertising
  • Long Term and Short Term Marketing Campaign Examples
  • Marketing Campaign Template
  • Two in-depth case studies

This webinar is appropriate for genealogists of all levels whether you are just thinking about opening up shop or a seasoned professional.

Syllabus

Included with the download is a seven (7) page syllabus that provides further discussion as well as example marketing campaign worksheets and a marketing campaign template.

Invest $24.99 in your career and get yourself off on the right track!

(If you were registered for the live webinar, check your email for a coupon code!)

Wait! Want a personalized consultation with Marian Pierre-Louis that includes a free download of the video and handout? Find out more about that here.

Buy NowIncluded in the download is 87 minute webinar video and 7 page syllabus.

The Genealogy Professional podcast is a production of The Northeast History Network. Your email and receipts will be from the Northeast History Network.

IMPORTANT:  PayPal has been added to the payment options so that anyone outside of the United States and Canada can purchase the webinar.

Finding Your Genealogy Niche Webinar Now Available

Finding Your Genealogy Niche webinarThe Genealogy Professional podcast is pleased to announce the release of the webinar entitled “Finding Your Genealogy Niche.” Did you miss the original live presentation? Here’s a second chance to see it!

The recording of the webinar combined with an eleven (11) page syllabus is now available for download.

Finding Your Genealogy Niche takes you through the process of determining what niche is right for you and what factors impact choosing a niche.

The webinar video is 61 minutes long.

Topics covered include:

  • Thinking Big
  • Setting Goals
  • Choosing Realistic Targets
  • Assessing your Skills and interests
  • Identifying Considerations that Impact Your Future
  • Strategies for:
    Beginners
    Intermediate Researchers
    Experienced Professionals

This webinar is appropriate for genealogists of all levels whether you are just thinking about opening up shop or are a seasoned professional. Strategies for choosing a niche and creating new opportunities through sub-niches  are explored.

Syllabus

Included with the download is an eleven (11) page syllabus that provides further discussion as well as worksheets to help you think through the personal direction you want to take in your genealogy career.

Invest $24.99 in your career and get yourself off on the right track!

(If you were registered for the live webinar, check your email for a coupon code!)

Buy NowIncluded in the download is 61 minute webinar video and 11 page syllabus.

The Genealogy Professional podcast is a production of The Northeast History Network. Your email and receipts will be from the Northeast History Network.

IMPORTANT: Currently payments are only available for residents of the US and Canada. We will work to fix this within a week. Please reply to this email if you are outside the US or Canada and want to purchase the download.  UPDATE: PayPal has been added to the payment options so that Europeans, Australians, or anyone in the world can purchase the webinar.

TGP 31 Alvie Davidson – Private Investigator

Featured Guest

Alvie Davidson, CG

Alvie L. Davidson retired from Naval Intelligence in the U.S. Naval Reserve
after 22 years of service. Since then he has been a Florida state licensed
private investigator, specializing in missing persons and genealogical
applications of investigations. He is the past District Director of the
Florida Association of Licensed Investigators and recognized by the Circuit
Court of numerous Florida counties as an expert in the field of ProbateAlvie Davidson on The Genealogy Professional podcast
Investigation.

Alvie is certified as a CG (Certified Genealogist) by the Board for Certification of Genealogists, Washington, DC.

He is an alumni of the National Institute on Genealogical Research, Washington, DC (1998); and the Institute of Genealogy & Historical Research, Samford University, Birmingham, Alabama (1999 and 2000). He is the founder (1981) and President of the Imperial Polk Genealogical Society, Lakeland, Florida.

Currently on the teaching alumni of Samford University’s IGHR for classes
each year.

Alvie is author of “Florida Land – Records of the Tallahassee and
Newnansville Federal Land Office 1826-1892″ (Heritage Books,
Bowie, MD 1988) and has published articles in The Genealogical Helper.
He has lived most of his adult life in Central Florida. Additional information can
be found at http://www.floridadetective.net.

He joined the Lakeland Chapter SAR in March of 1998 and was elected to the
position of Registrar and has held that office since that time. He has served as
President of the Lakeland Chapter SAR . Awarded the Kendall medal for
the 3rd highest number of members inducted into a chapter in the United
States.

Alvie has served on the Board of Directors of the Association of Professional
Genealogists (APG) for a 10 years as a director.

 

Contact Links

Florida Detective website

Other Links

Florida Department of Agriculture – Private Investor license

One Action Genealogists Can Take Right Now

“Find somewhere where you can get some confidence. Self confidence is a key to success “

Recommended Book

 Professional Genealogy edited by Elizabeth Shown Mills

The Source edited by Loretto Szucs

Productivity Tool

iPhone

Drop Box – Tool for sharing large files

Advice

“If you want to become a professional genealogist, set your sights high and go for it. Get a good education and go to as many conferences as you can afford. “

Action Item

Alvie talked about the importance of investing in your own business. That can take the form of buying equipment or it can be spending money on education and conferences. Either way you need to keep pushing yourself forward so that your business can succeed.

ACTION:

This week think about some areas where you could re-invest in your own business.  Is there a task that you do that could be done more quickly if you have the right equipment?. Would having a smart phone or tablet help you be more productive? Are you investing in your own education? Make a list of 5 items where you could or should be investing in your business. Then think about a plan to figure how to you are going to make it happen.

Direct Link to this post:

http://www.TheGenealogyProfessional.com/alvie-davidson

TGP 30 Melanie Backe-Hansen – UK House Historian

Featured Guest

Melanie Backe-Hansen

Melanie is an historian, speaker, and writer, who specialises in researching the history of houses, streets, and areas throughout the United Kingdom.  For close to six years Melanie was the first and only historian to be employed by a UK estate agent to research the history of houses and streets. Since 2012 Melanie has been an independent house House Historian Melanie Backe-Hansen on The Genealogy Professional podcasthistorian, completing private house history commissions, as well as consulting for corporate projects and property companies.

Melanie has written two books: Historic Streets and Squares: The Secrets on Your Doorstep and House Histories: The Secrets Behind Your Front Door.

Melanie has written for The [London] Times and regularly contributes to the Homes & Property blog for The Evening Standard, while her house histories have appeared across the national media, including the Financial Times and The Telegraph. She is also a frequent contributor of articles and expert comments in the media, including BBC radio, and is also actively engaged in social media and tweets as @househistorian. Melanie is an honorary teaching fellow at the University of Dundee and tutors a house history module for The Centre for Archive and Information Studies. Melanie is also a regular speaker on the history of houses, including The Ideal Home Show, as well as at the Geffrye Museum in collaboration with School of Geography at Queen Mary, University of London, and in 2013 Melanie spoke at the first Institute of Historical Research conference, ‘Mobilising London’s Housing Histories’.

Contact Links

Melanie Backe-Hansen website

Melanie Backe-Hansen on Twitter – @househistorian

Other Links

Historic Streets and Squares: The Secrets on Your Doorstep

House Histories: The Secrets Behind Your Front Door

One Action Genealogists Can Take Right Now

“Research. Read about what other people do . Get some books out. “

Recommended Book

Tracing the History of Your House: The Building, the People, the Past by Nick Barratt

Productivity Tool


Advice

“Don’t always believe what you read on the internet. Check your sources.”

Action Item

Melanie talked about appearing on different tv shows such as Restoration Home and Restoration Man. The shows weren’t specifically house history shows but her expertise contributed to the story.  She also talked about networking with heritage professionals to create opportunities. You can transfer the same thought process to your business as a genealogy professional.

Are there organizations outside of genealogy but related to your niche that you could partner with? If you specialize in a geographic area then you would want to focus on Heritage and Historic organizations in that area. If you have an ethnic niche think about the different organizations associated with your group. Perhaps they could be music or cultural groups, history groups, language-based groups or something else. You can expand your reach and your business by partnering with other organizations and showing how you can be of value to them.

ACTION:

This week brainstorm a list of organizations that you could possibly partner with and think about how you could provide value to them by sharing your expertise.

Direct Link to this post:

http://www.TheGenealogyProfessional.com/melanie-backe-hansen

TGP 29 Lisa Louise Cooke – Genealogy Gems

Featured Guest

Lisa Louise Cooke

Lisa Louise Cooke is the owner of Genealogy Gems, a genealogy and family history multi-media company. She is producer and host of the Genealogy Gems Podcast, the popular online genealogy audio show (downloaded over 1.5 million times!), as well as the Family History: Genealogy Made Easy podcast. Both podcasts are available at www.GenealogyGems.com, in iTunes, and through the Genealogy Gems app. Her podcasts Lisa Louise Cooke on the Genealogy Professional podcastepisodes bring genealogy news, research strategies, expert interviews and inspiration to genealogists in over 75 countries.

Lisa is the author of a variety of multi-media materials available to Genealogy Gems Premium Members, and the books Turn Your iPad into a Genealogy Powerhouse, How to Find Your Family History in Newspapers, The Genealogist’s Google Toolbox, and Genealogy Gems. Her most recent publication is the wildly popular Evernote for Genealogists quick reference guide. In addition, she’s the producer of the video series Google Earth for Genealogy and over 70 videos at the Genealogy Gems YouTube Channel.

In addition to Genealogy Gems, Lisa produces and hosts The Family Tree Magazine Podcast, regularly writes for the magazine, and is an instructor and curriculum developer for Family Tree University.

Lisa’s offerings are not limited to online. She is a sought after international and keynote genealogy speaker having regularly appeared at Who Do You Think You Are? Live in London and RootsTech in Salt Lake City.

Whether in person or online, Lisa strives to dig through the myriad of genealogy news, questions and resources to deliver the gems that can unlock audience’s family history treasure trove!

Contact Links

Lisa Louise Cooke website

Genealogy Gems on Facebook

Lisa Louise Cooke on Twitter – @LisaCooke

Lisa Louise Cooke’s YouTube Channel

Other Links

The Socks to America video (YouTube)

One Action Genealogists Can Take Right Now

“Start now. Do something. Don’t do nothing.”

Recommended Book

The Martha 10 Essentials for Achieving Success as you Start, Build, or Manage your Business by Martha Stewart

Productivity Tool

Evernote – Organiztional Software

Advice

“Do something. Don’t be afraid to fail “

Action Item

Lisa mentioned that all experiences are a training ground for what comes next. That’s a very positive way of saying that all of our life’s experiences accumulate and are useful to leading us to and helping us in our current position. Let’s take a look at our invdividual experiences this week and draw on our own strengths.

ACTION:

Make a list of all the positions or jobs you’ve held in the past whether professional or volunteer. Consider all the skills you’ve acquired and your strengths in completing those roles. Now think about your current position as a genealogy (or soon-to-be) professional. Are you maximizing all of your strengths that you’ve learned over the years?  Think of ways that you can incorporate your strengths and the uniqueness created by the sum of your experiences to encourage you to be the best genealogy professional that you can be.

Direct Link to this post:

http://www.TheGenealogyProfessional.com/lisa-louise-cooke

TGP 28 Ron Arons – Black Sheep Genealogy

Featured Guest

Ron Arons

Born in New York, Ron Arons was reared a goodie-two-shoes. Aside from four moving violations (including a “California” roll through a stop sign, doing 40 MPH in a 30 MPH zone, and driving with his brights on), Arons has never been afoul of the law.

Ron worked for many years as a marketer at many high-tech companies, including Texas Instruments, Ashton-Tate, and Sybase, before deciding to work full time on his book. Ron Ron Arons on The Genealogy Professional podcastbecame interested in understanding his roots after he lost both his parents to cancer 16-18 years ago. In the process of researching his criminal ancestor’s past, Ron has traced his roots to England, Poland, Romania, Ukraine, Belarus, and Lithuania.

In 2005 Ron won a Hackman Research Residency Award from the New York State Archives to continue his research of New York Jewish criminals.

In January, 2008, Ron appeared on the PBS television series, The Jewish Americans, as the acknowledged expert on Jewish criminals of New York’s Lower East Side.

Arons tours the country giving educational and entertaining presentations on Jewish criminals and Jewish genealogy. Ron earned a B.S. in Engineering from Princeton University and an MBA from the University of Chicago.

He is the author of three books:

Contact Links

Ron Arons website

Ron Arons on Facebook

Ron Arons on Twitter – @RonArons

Other Links

The International Association of Jewish Genealogy Societies (IAJGS)

One Action Genealogists Can Take Right Now

“Follow your passion. Find out what you’re good at. What you’re passionate about.”

Recommended Book

The Honest Truth About Dishonesty:  How We Lie to Everyone-Especially Ourselves by Dan Ariely

Productivity Tool

Mind Mapping Tools

Advice

“Find your passion and just do it!”

Action Item

Staying current with productivity and problem solving tools is an important part of professional development. The concept of mind mapping is probably new to many of us. Let’s take some time this week to learn about this new tool and explore how it can help us in our work.

ACTION:

Explore the Freemind and Xmind links above. They are free online mind mapping tools. Spend some time getting to know what mind mapping is and discover how it can help you in your work.  Leave a comment below and let us know what you think of it!

Direct Link to this post:

http://www.TheGenealogyProfessional.com/ron-arons

TGP 26 Thomas MacEntee – The Genealogy Ninja

Featured Guest

Thomas MacEntee

What happens when a “tech guy” with a love for history gets laid off during The Great Recession of 2008? You get, Thomas MacEntee, a genealogy professional who’s also a blogger, educator, author, social media connector, marketer, network builder and more.
Thomas was laid off after a 25-year career in the information technology field, so he started building his own genealogy-related business called High Definition Genealogy. He Thomas MacEntee, Genealogy Ninja, on the Genealogy Professional podcastalso created an online community of over 3,000 family history bloggers known as GeneaBloggers. His most recent endeavor, Hack Genealogy, is an attempt to “re-purpose today’s technology for tomorrow’s genealogy.”

Thomas is a lifelong learner with a background in a multitude of topics and I’ve finally figured out what he does best: teach, inspire, instigate, and serve as a curator and go-to-guy for concept nurturing and inspiration. He believes in success, and that we all succeed when we help each other find success.

He sees things differently than most in the genealogy field; He is almost never content with the status quo. That doesn’t mean he chases after change just for the sake of change; but when he sees an opportunity to improve something and to bring more people into the genealogy sphere, that’s where you’ll find him.

Contact Links

The Geneabloggers website

High Definition Genealogy

Hack Genealogy

Thomas MacEntee on Twitter – @tmacentee

Other Links

Adventures in Genealogy Education blog by Angela Packer-McGhie

 Hubspot blog

MakeUseOf.com

One Action Genealogists Can Take Right Now

“Check out the great educational opportunities that you can find on the Adventures in Genealogy Education blog.”

Recommended Book

The Power of Unpopular by Erika Napoletano

Show Your Work by Austin Kleon

Steal like an Artist by Austin Kleon

Productivity Tool

Excel Project Management spreadsheet available at Hack Genealogy (there’s a video to help you get started).

Advice

“Do a lot of reading and vary your reading lists.”

Action Item

Thomas MacEntee’s career benefits from his habit of seeking expert sources of information for the topics he follows so he can keep up on the latest developments. He then curates and shares the cream of the crop with the genealogy community so that we all benefit. Our own businesses could benefit from seeking out information from outside experts in areas where we need more knowledge, know-how or expertise.

ACTION:

Choose an area of your business where your knowledge of a subject or skill is weaker than you would like. That could be social media, website design, using mailing lists, filing taxes, or any area where you could use more help.  Then spend some time on the internet searching for experts on blogs, websites, YouTube videos or podcasts in iTunes or Stitcher.  Find some reputable sources and then spend some time diving into the topic. Better yet, add a new folder to your RSS Reader and start following some of the sources so that you can keep up-to-date on a regular basis.  If you find some great sources, share them in the comments.

Direct Link to this post:

http://www.TheGenealogyProfessional.com/thomas-macentee

TGP 25 Yvette Hoitink – Dutch Genealogy

Featured Guest

Yvette Hoitink

Yvette Hoitink is a professional genealogist in the Netherlands. Her company, Dutch Genealogy Services, specializes in helping people from all over the world find their ancestors in the Netherlands. Most of her clients are descendants of emigrants who left the Netherlands in the 19th and 20th century but she also helps people find their New Netherland roots. Her services include doing research, interpreting documents for English-Yvette Hoitink - Dutch Genealogy on the Genealogy Professional podcastspeaking clients, preparing visits to places of origin for clients and giving lectures.

Genealogy has been her favorite pursuit for over twenty years. Yvette started doing genealogy in 1991, when she was just 15 years old. Two years later, she created the first genealogical website in the Netherlands (probably one of the earliest in the world). This got her in touch with descendants of Dutch emigrants all over the world, which made her realize how many people were searching for their Dutch roots.

Yvette studied Computer Science and Management Studies at the University of Twente in Enschede, the Netherlands. For ten years, she and her partner ran an IT company that specialized in consultancy and custom software for cultural heritage organizations, working for archives and libraries throughout the country. Since 2006, Yvette has worked for the Nationaal Archief, the National Archives of the Netherlands, where she currently works part-time as a project manager in the IT department. Through her own company and her job at the National Archives, Yvette has been involved in the development of the largest genealogical websites in the Netherlands so she has been a genealogy professional for over fifteen years. She started taking clients two years ago.

Yvette Hoitink writes about Dutch Genealogy on her blog (in English) and her weekly newsletter and has a column in Gen, the quarterly magazine of the Centraal Bureau voor Genealogie [Central Bureau for Genealogy, the largest genealogical repository in the Netherlands]. Together with Jeroen van Luin, she wrote Internet bij Stamboomonderzoek, a successful book about internet genealogy. She also gives lectures in Dutch and English about topics such as Dutch genealogy, 19th century emigration, internet genealogy and local history.

Contact Links

Dutch Genealogy Services website

Dutch Genealogy Blog

Dutch Genealogy on Facebook

Yvette Hoitink on Twitter – @DutchGen

Other Links

Roberta Estes Blog – DNA Explained

One Action Genealogists Can Take Right Now

“Treat yourself like your first client and create research plans, create research reports and pretend.”

Recommended Book

Dutch Roots by Rob van Drie  (2012) Kindle Edition

Productivity Tool

Trello - Organization tool

Advice

“You may think you know your stuff and you may think your an awesome genealogist and you probably are but you’ll grow so much if you start taking on clients. Just working on other people’s projects is going to open your mind to new ideas. “

Action Item

Yvette Hoitink talked about how she had researched her father’s entire village and how many of the residents had emigrated to America.  She has put all the information online for free on her website. Not only does it provide valuable information for people looking for details on that village but it also drives people searching for Dutch ancestors to her website.  While they are there they learn that Yvette is a genealogy professional who can help them with their research.

ACTION:

Providing valuable free content on your website is a great way to attract new visitors to your site.  For this week’s action item think about what valuable information you can provide for free to drive people to your website. Perhaps you are an expert in an ethnic genealogy group or in a geographic area (like Yvette). Can you provide content on your website that would be valuable to a first time visitor and would also demonstrate your expertise?

Your action item for this week is to think of some valuable information related to your niche that your can share on your website which new visitors will find via search engines. If you are feeling very ambitious go ahead and put it on your site and then wait a month or so to see what kind of results you get. Make sure that people can easily see that you provide research services on the same topic!

Direct Link to this post:

http://www.TheGenealogyProfessional.com/yvette-hoitink

TGP 24 Helen Smith – Medical Research & Genealogy

Featured Guest

Helen V. Smith

Helen has been researching her family since 1986 when her mother lamented the fact she had never known her grandfather, George Howard Busby. Helen found some information and a newspaper photo of him, was hooked and has been addicted ever since with research in Australia, England, Wales and Ireland.

She is researching the surname Quested anywhere, anytime and has registered the name with the Guild of One-Name Studies.Helen V. Smith on the Genealogy Professional podcast

She is the author of Death Certificates and Archaic Medical Terms and has written for a number of publications including Inside History, Australian Family Tree Connections, Forgotten Times, family history journals as well as scientific publications.

Helen has spoken to a wide variety of audiences nationally (every state/territory in Australia) and internationally at Who Do You Think You Are? Live London, New Zealand Family History Fair, on four Unlock the Past Cruises, and will be speaking at the “Harvest Your Family Tree” Conference, Kelowna, BC, Canada.in 2014.

Helen is President of Southern Suburbs Branch of the Genealogical Society of Queensland.
Currently Helen is a part-time professional with lecturing, writing, client research in Queensland, health histories and a part-time position in conference organising with Unlock the Past Genealogy and History cruises . Professionally in her day job, she is a Molecular Epidemiologist specializing in Public Health Microbiology and has a strong interest in infectious diseases and Public Health through the ages.

She has a Graduate Diploma in Public Health, Bachelor Applied Science: Medical Laboratory Science and Associate Diploma in Clinical Laboratory Techniques and is currently studying the National Institute of Genealogical Studies: English Certificate and the Professional Development Certificate.

Contact Links

Blogs by Helen Smith

Helen Smith on Facebook

Helen Smith on Google+

Helen Smith on Twitter – @HVSresearch

Other Links

Unlock the Past Cruises

Gould Genealogy

Guild of One-Name Studies

One Action Genealogists Can Take Right Now

“Educate themselves about professional genealogy by buying and reading the book Professional Genealogy edited by Elizabeth Shown Mills.”

Recommended Book

Health and Disease in Australia: A History by J.H.L. Cumpston (1928)

A history of health & medicine in Queensland, 1824-1960 by Patrick, Ross (1987)
available as a PDF

Productivity Tool

Drop Box  – file sharing/storage service

Skype – free voice and video communication

Dragon Dictate – computerized voice dictation

Advice

“Education is never wasted. Invest in yourself. Never stop educating yourself. “

Action Item

Helen Smith talked about how “selling herself” ie. promoting herself to build a following was hard and not natural. This is a difficult action for many people to take yet it is important to building your career.  This week we’ll take a first step toward understanding what it means to build a reputation and an audience.

ACTION:

To get started with promoting yourself as a genealogy professional, this week we’ll take a look at those who have been successful at the task. Choose a highly visible professoinal (perhaps Thomas MacEntee, Judy Russell, Lisa Louise Cooke or Chris Paton) and then explore how these people make themselves visible as genealogy professionals.

Do they have:

  • a website
  • a blog
  • a social media presence (Facebook, Twitter, Google+, Pinterest, etc)

Do they do:

  • Public speaking
  • Write articles

Make note and learn how they have positioned themselves for success by using promotion as a tool.  Think about which aspects of promotion you would feel comfortable adopting.

 

Direct Link to this post:

http://www.TheGenealogyProfessional.com/helen-smith